Our Story  

Welcome to Via Delle Rose, where fashion becomes an art, and style is the endless road we travel. Our name, 'Via Delle Rose,' translates to 'The Street of Roses,' signifying an unending journey adorned with beauty and creativity.

At Via Delle Rose, we've embarked on a mission to redefine the fashion landscape. We envision a path that stretches infinitely, embracing the rich tapestry of colors, styles, and expressions that fashion has to offer. For us, the road itself is a metaphor, symbolizing life's ever-changing seasons, each as vibrant as the next.

Our purpose is clear: we aim to provide a fashion experience like no other. We're committed to crafting designs that are not just unique but dynamic and thoroughly modern. Via Delle Rose is where boldness, freedom, originality, assertiveness, and strength converge to create a style that empowers and inspires women.

Italian Fashion 

Rooted in the heart of Italian fashion, our brand founder and creative director, Luigi Midulla, brings over 35 years of fashion expertise to the table. With the unmistakable Italian gusto, we are redefining fashion in a whole new way.

Our journey is fueled by inspiration, driven by adventure, marked by relentless effort, and enriched by the bonds of friendship. At Via Delle Rose, we don't just create fashion; we curate experiences. Join us on this endless road, where every step is a celebration of life, style, and individuality.